Similar to stocks, the internet also has trends. Traffic has trends and therefore internet marketing has trends also. Such trends, if taken advantage of, make you hundreds of dollars and really up your customer base. But just like real world trends, if you don’t jump on these online trends quickly enough, you’ll find yourself left behind.
One of the biggest marketing trends going on currently involved social networks like Faceboo, Twitter, MySpace, and Friendster. These social networks are all similar in nature where in users sign up for a free profile and can post information about themselves, their likes, what they do for a living, etc. Usually, these social networks let users also post pictures and videos. Once they’ve made their profile, they can search for other people and add them as their friends.
The whole point of these social networking sites is to get in contact with family, friends, classmates, acquaintances, and, sometimes, total strangers. By creating a profile for your business and adding people as your friends, you can get the word out there to millions. Businesses has a separate legal entity by itself. I’m not a lawyer but I remember reading it somewhere, and therefore one can treat is as a unique entity separate from your own identity. Therefore, it is always nice to create separate social networking accounts for your business.
In some of these sites, they even include special profiles for bands, authors, and filmmakers. This makes it even easier for people to find your profile and add you as their friend. It’s great when people add you, but when you invite people to be your friend, beware of looking like spam. There are enough fake spam profiles on these sites that they’ve all cracked down on people sending out mass invites. Be sure the people you invite want to see what you have to offer.
One of my favorite tools in terms of internet marketing trends is the Google hot trends tool. Using this tool, I would be able to know exactly what people are searching about during the last few hours. Google has become great in indexing the latest news, blog posts and other important information. By knowing which keywords are hot, one can target these keywords and benefit from the existing traffic.
One can also optimize their website themselves after studying a bit about SEO. It is true that currently, there are many companies out there ready to do it for you. However, a word of advise, be careful as you don’t want someone writing text for your page that is nothing but keywords or doing something that the search engines does not like. If your page doesn’t sound natural to a human reader, chances are they will pass it by in favor of one that does.
Taking advantage of both social networks and SEO practices can result in your website getting many more hits. While, as stated earlier, hits don’t always convert over to dollars, it is important to get people to your website. Following these internet marketing trends is one way to up your hits which, in turn, often does result in more business.